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Openprise

GTM data orchestration and enrichment automation

  • Sales
  • Marketing
  • Data Engineering
  • Workflow Automation
openprisetech.com ↗Open roles ↗

About

Openprise automates the data work behind go-to-market operations. It cleans, enriches and deduplicates CRM and marketing data, routes leads to the right people and keeps records consistent across systems, replacing the patchwork of point tools and manual fixes that revenue operations teams otherwise rely on. More than 200 enterprises use it, including CrowdStrike, Nutanix and Equinix.

Ed King and Mario Lim, veterans of enterprise software at Qualys, Axway and Oracle, started the company in 2013. It raised a $25M Series B from Morgan Stanley Expansion Capital in 2024.

Array led Openprise's seed round in September 2017.

Record

Stage
Series B
Category
Sales
Location
San Mateo, California
Team
101-250
Total raised
$58.3M
Array came in at
Seed, 2017

Founders

  • Ed King

    Co-founder & CPO

    Led Openprise as CEO for thirteen years, after product and marketing leadership roles at Axway, Vordel and Qualys.

  • Mario Lim

    Co-founder & CTO

    Previously a senior software development manager at Oracle, where he spent nearly nine years; also teaches cloud computing at the University of San Francisco.