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Placer.ai

Location intelligence and foot traffic analytics

  • Analytics
  • Retail
  • Housing and Real Estate
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About

Placer.ai measures what happens in the physical world. Its location analytics platform estimates foot traffic and visitor behavior for any store, mall, office or neighborhood, without hardware, and now layers in data on demographics, spending, local crime and planned development. More than 4,000 customers in commercial real estate, retail, dining, consumer goods and government use it to decide where to open, invest and market.

Noam Ben-Zvi, Ofir Lemel, Oded Fossfeld and Zohar Bar-Yehuda founded the company, launched the platform in 2018 and reached $100M in annual recurring revenue in 2024, by which point it had raised $267.5M.

Array was Placer's first investor, backing its 2017 seed round, and invested again in its 2022 Series C.

Record

Stage
Series C
Category
Analytics
Location
Santa Cruz, California
Team
501-1000
Total raised
$267.5M
Array came in at
Seed, 2017

Founders

  • Noam Ben-Zvi

    Co-Founder and CEO

    Previously co-founder and head of product of BlueTail, acquired by Salesforce in 2012, after leading a data science team in the Israel Defense Forces.

  • Ofir Lemel

    Co-Founder & Chief Product Officer

    Previously co-founder and CEO of the calling app ROAMIE, after co-founding the location-based events app Juntos.

  • Oded Fossfeld

    Co-Founder & VP R&D

    Placer's CTO for twelve years, after working as a software engineer at Lacoon Mobile Security and Check Point.

  • Zohar Bar-Yehuda

    Co-Founder & Chief Data Scientist

    Previously a senior algorithms developer at OrCam, after six years as an algorithm researcher in Unit 8200.