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Uniform

Headless CMS and experience platform with AI agents

  • Marketing
  • AI Agents
  • Developer Tools
  • Generative AI

About

Uniform is a composable digital experience platform for enterprise teams. It sits between a brand's content systems, commerce engines, customer data and front-end frameworks, and gives marketers a visual workspace to assemble pages and apps from all of them without waiting on developers, with personalization, A/B testing, localization and AI agents built in. Developers keep the headless architecture and frameworks they choose.

Its founders spent a decade building Sitecore, one of the major legacy digital experience platforms, and started Uniform in San Francisco in 2020 to fix what they saw there: misaligned teams, slow projects and costly re-platforming. It has raised $35M, including a $33M Series A led by Insight Partners.

Array led Uniform's $2M seed round in July 2020 and invested again in its Series A in 2021.

Record

Stage
Series A
Category
Marketing
Location
San Francisco, California
Team
101-250
Total raised
$35M
Array came in at
Seed, 2020

Founders

  • Lars Petersen

    Co-Founder and CEO

    Spent ten years at Sitecore, ending as vice president of business optimization, after eight years as co-owner and managing director of Rotator.dk in Denmark.

  • Alex Shyba

    Co-founder and CTO

    Spent twelve years at Sitecore, rising from professional services to technical fellow and director of platform innovation and engineering.

  • Adam Conn

    Co-Founder

    Co-founded Uniform and helped lead it until 2024, after eight years at Sitecore as a technical architect and director of technical product management.

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