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Wootric

Acquiredby InMoment · January 2021

NPS and CX surveys for measuring customer happiness

  • Analytics
  • Sales
wootric.com ↗

About

Wootric built customer experience management software for measuring and improving customer happiness. Companies used it to run NPS, CSAT and customer effort surveys at the moments in a customer journey that decide loyalty, across web, mobile, email and messaging, and its machine learning tagged the topics and sentiment in open-ended responses in real time, so teams could find experience gaps and prioritize fixes.

Deepa Subramanian and Jessica Pfeifer founded Wootric in San Francisco in 2013. It raised $2.6M, and InMoment acquired it in January 2021, keeping Wootric as a product line.

Array invested in Wootric's $2.6M Series A in April 2016, led by Cloud Apps Capital Partners.

Record

Stage
Series A
Category
Analytics
Location
San Francisco, California
Team
11-50
Total raised
$2.6M
Array came in at
Series A, 2016

Founders

  • Deepa Subramanian

    Co-Founder & CEO

    A software engineer turned lawyer: previously a member of technical staff at Salesforce and an engineer at Epicentric, then an associate at Morrison & Foerster, before co-founding Wootric.

  • Jessica Pfeifer

    Co-Founder & Chief Customer Officer

    Previously spent six years in brand marketing at Clorox; after the acquisition led Wootric as VP and general manager at InMoment, then InMoment's wider digital products.