Find Your Market
ICP definition, customer discovery, positioning, and the art of finding a wedge that actually works.
Articles and guides
- AI Founder's Go-to-Market Playbook (GitHub)The AI Founder's Go-to-Market Playbook: A curated guide to the 25 essential GTM channels for AI startups. Inspired by the Traction framework, this playbook is adapted for the unique spee...github.com
- AI GTM Playbook — What's Actually Working in 2026Tools, pricing, frameworks, and 7 case studies from the fastest-growing AI companies.the-ai-corner.com
- Customer Development Resources Curated Listmedium.com
- Customer Forces Canvasblog.leanstack.com
- Empathy MapAcross industries and around the world, we’re creating better experiences for people using emerging technologies and human ingenuity. Together, we can reinvent anything.solutionsiq.com
- Founder-Led Sales Playbook Before $2M ARRTools, pricing, frameworks, and 7 case studies from the fastest-growing AI companies.the-ai-corner.com
- Fundamentals of Product-Market FitAn excerpt from the Holloway Guide to Raising Venture Capitalholloway.com
- GTMfund: Rewriting the Distribution Playbook for AI (TechCrunch)Building software products has never been easier, so why are so many well-funded startups failing to take off no matter how good their product is? In thistechcrunch.com
- How to Find the Right Startup IdeaHubstaff founder shares how to test your startup idea.blog.hubstaff.com
- Superhuman PMF ArticleSuperhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.firstround.com
- Test Your Startup IdeaHubstaff founder shares how to test your startup idea.blog.hubstaff.com
- The Mom Testamazon.com.br
- The Upgraded Go-to-Market Playbook (NFX)Modern GTM strategies have evolved. Learn how fast-growing startups are building authentic communities to drive growth.nfx.com
eBooks
- Business Validation: How to Presell a ProductIf you aren’t validating your business model, then you’re wasting time and money. Click to learn how to validate your business by pre-selling your product.growthramp.io
- Hooked
- How to Product - Get the bookhowtoproduct.io
- Idea Validation: Steps and Tools for Testing Your IdeaIdeas are validated before launching to the public to minimize the risk of creating something people don't need or isn't willing to pay for.viima.com
- Lean Startup: Develop lean and customer-centrictractionwise.com
- No Code Founders | Build an online business with no codeNo Code Founders is a comprehensive platform designed for entrepreneurs and creators looking to build and grow their online businesses without coding skills. We offer a wealth of resources, including tutorials, community support, and tools to help users leverage no-code technology.nocodefounders.com
- The Idea FunnelThe concept of an idea funnel isn’t new. It has its limitations. But I still find it a helpful visualization tool for outlining a…blog.leanstack.com
- The Lean Startup
- The Lean Startup Detailed – BIGJUMPTHE LEAN STARTUP Why is Lean Startup so important? Research indicates that 70-90% of all businesses and startup ideas fail within the first 1-2 years. Enterprises and governments experience similar failure when building new customer facing products or shifting their service models. Understandbigjump.com.au
- The Startup Race - Identifying and Motivating the Best Entrepreneursthestartuprace.com
- Value Proposition Instruction Manual