Growth Hacking
Distribution strategies, growth loops, PLG vs. SLG tradeoffs, and how to go from 0 to your first 100 customers.
eBooks
- Airtable - 116 Ways to Get New Customersairtable.com
- Google Ads - Get Customers and Sell More with Online AdvertisingDiscover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.ads.google.com
- Hacking Growth
- How to Build an Email List: A Complete Growth Guide for 2022 | Campaign MonitorThe success of your email marketing depends on your email list. Learn how to build and grow an email marketing list in two straightforward steps.campaignmonitor.com
- Landing Page Design: The Ultimate Step-by-Step GuideMaster the art of landing page design with this step-by-step guide, covering everything you need to create high-converting pages every time.ventureharbour.com
- MakerBox Workbook - Marketing Ideas for Startup Founders in 2023makerbox.club
- Marketing Automation for the Whole Customer LifecycleExplore Customer.io, the data-driven platform for personalized customer journeys across all channels, fueled by first-party data.customer.io
- Proof - Increase Online Sales & Conversions With PersonalizationProof lets you easily personalize your website for every visitor to increase conversions. Learn how your B2B company use Proof to increase leads, demos, and sales.useproof.com
- Sell Your Colleagues on Value Proposition Design
- The Hooked Model: 4 Steps to Manufacture Desire - Nir EyalLearn the 4 steps to manufacture desire effectively. Discover strategies to create interest and attract attention in any context or situation.nirandfar.com
- The Ultimate Guide to Email Capture Best PracticesEmail capture refers to the strategic process of gathering and storing email addresses from potential or existing customers.uplandsoftware.com
- The Ultimate Guide to Google Analytics in 2023This GA4 guide will take you from zero to hero in just over 2,000 words, giving you tips on setup, tracking, reporting, and more.blog.hubspot.com
- The Ultimate Guide to Landing PagesI’ve written a lot of landing pages. Here’s what actually works (and what doesn’t) when it comes to copy, design, and conversion.blog.hubspot.com
- The Ultimate Guide to Startup Marketing Strategy in 202328 marketing lessons for rapid startup growth from digital marketer, Marcus Taylor. Learn from the success of Hubspot, Intercom, TrueNorth, AirBnB & many more.ventureharbour.com
- Traction: A startup’s Guide to Getting Customers
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- Website Analytics: A Tracking Strategy Guide for BeginnersUse this simple tutorial to learn how to use website analytics to unlock massive traffic and sales opportunities for your business.clickminded.com
Articles and guides
- Lenny's Newsletter — Product & GrowthDeeply researched product, growth, and career advice—newsletter, podcast, community, and living library. Click to read Lenny's Newsletter, a Substack publication with millions of subscribers.lennysnewsletter.com
- Million Dollar UGC Playbook for Consumer Foundersconsumerstartups.com
- NFX Top Essays — Growth & DistributionRead 100+ essays from NFX on hiring, fundraising, and growth for pre-seed and seed Founders. 170k+ startups get weekly insights from NFX venture capital firm.nfx.com
- The AI Playbook for Scaling Founder-Led SalesWorkflows, tools, and AI systems to turn your sales into a repeatable growth engineknowledge.gtmstrategist.com
- The New AI Growth Playbook for 2026 — Elena Verna (Lenny's)Elena Verna returns to break down Lovable’s explosive $200M ARR climb—and why AI forces every company to reinvent its growth playbook from the ground uplennysnewsletter.com
- The UGC Playbook 2025 — AI-Powered Guidefreebeat.ai